Anyone who operates an online business can’t survive without a steady flow of traffic. Facebook’s algorithm change, which devastated organic reach, is the latest in a long history of reasons why many sites go from thriving to dying.
Case in point: Render Media went from being the “second fastest-growing media company in America” in 2016 to “shutting down and blaming Facebook” in 2018, according to the Wall Street Journal. The women’s how-to site LittleThings also recently shut down, citing as...
In most businesses, there's a huge disconnect between sales and marketing. Because sales teams usually exist as an island, content marketing teams have no way to influence sales. And then apart from sending leads to the conversion funnel, marketing never knows what happens to those leads once they're sent.
It's a sad trend because the two teams—content marketing and sales—are actually more powerful together. Sharing marketing perspective with sales can unlock breakthrough profits for your company.
Financial technology (Fintech) and the internet have enabled the creation of online loan marketplaces. Marketplace lending is made possible by technology platforms that use scoring algorithms to determine the borrowers’ ability to repay.
Online loan platforms were first created by non-bank owners who act as brokers, collecting a fee to match borrowers with lenders and offer them multiple loan options to compare. They pose a real threat to the profitability of traditional lenders.
Traditional crowdfunding was originally very different from raising money using other investment sources. It is important to clarify what kind of crowdfunding is being discussed because the term is being applied to diverse types of fundraising.
Defining Crowdfunding for Small Business
While some refer to what Kickstarter does as “donation crowdfunding”, most of the money raised there is actually reward-based. Backers can make donated pledges without receiving rewards; however, the majority of...
Without training in strategic thinking, will your team know how to retain customers to increase profitability and grow your business?...
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Developers love change. Making something “new” and “better” excites them. They are really excited that WordPress (WP) as we know it is going away. But for small business owners, managers and personnel, change means lost productivity, expenses and a new learning curve. It will cost you time and/or money to make this transition. And it is claimed that it will eventually be mandatory. Hold on to your device because everything about creating content in WordPress is about to change — unless you opt out!
A quick scroll through your social media feeds, especially Facebook, will show the many different ways video marketing is being used. Videos can increase the likelihood of an offline purchase by as much as 64%, and one study showed that just over half of marketers believe videos have a higher return on investment than any other media.
Video Marketing Growth for 2018 According to YouAppi’s Second Annual CMO Mobile Marketing Guide Survey, 85% of Marketers Plan to Increase Investment in Video in 2018.
Traditional crowdfunding was originally very different from raising money using other investment sources. It is important to clarify what kind of crowdfunding is being discussed because the term is being applied to diverse types of fundraising. Defining Crowdfunding for Small Business.
The Holy Grail of anyone who eventually hopes to get ahead is having passive income—or, as some would say, to "make money while sleeping." But as Kristin Wong points out in Most Passive Income Isn't as 'Passive' As You Think on LifeHacker, there really is no such thing as a perpetual money machine. Do some freelancers and bloggers earn passive income and make money while sleeping? Absolutely, yes. But it is typically built upon a lot of work they've already done and will need to continue to do to keep the money flowing.
Passive income where you don't have to ever work ever again is a myth!
Business intelligence tools now available are easy to use and affordable for any small business to use to increase profitability....