Gail Gardner

Surfer SEO content optimization is how content I’ve written for clients immediately ranked for keyword phrases that generate income for those businesses.
Even better, that content is STILL in position one or two whenever I check. It has been over a year since I optimized some of it.
And it still ranks!
I’m not talking about easy to rank for content, either. These are highly competitive keyword phrases for clients with dozens of competitors.
Does Surfer SEO Content Optimization Work? YES!
Base...

In most businesses, there's a huge disconnect between sales and marketing. Because sales teams usually exist as an island, content marketing teams have no way to influence sales. And then apart from sending leads to the conversion funnel, marketing never knows what happens to those leads once they're sent.

It's a sad trend because the two teams—content marketing and sales—are actually more powerful together. Sharing marketing perspective with sales can unlock breakthrough profits for your company.

If you want to attract organic links, give journalists, freelance writers, and bloggers what they need: current statistics, original graphics, and thought leader insights.

So if you want sites — and especially the largest sites — to link to you, give them what they want.

Choose a Trending Topic

If you want your content to be evergreen, choose a trending topic that will be popular for years to come — not just right now.

Offer multiple different and highly interesting angles to give the writers...

Traditional crowdfunding was originally very different from raising money using other investment sources. It is important to clarify what kind of crowdfunding is being discussed because the term is being applied to diverse types of fundraising.
Defining Crowdfunding for Small Business
While some refer to what Kickstarter does as “donation crowdfunding”, most of the money raised there is actually reward-based. Backers can make donated pledges without receiving rewards; however, the majority of...

If you sell products – this post is important to you.
Most physical stores and many online stores, and specifically Amazon, require UPC codes for products listed for sale. You must avoid scam sellers and fakes!
This post is about how to buy UPC Codes without overspending or creating issues by buying from the wrong source.
WARNING: Many resellers of UPC codes are falsely claiming that their codes are GS1 when they are not. If you are introducing new products to the market, know the difference!

Anyone who operates an online business can’t survive without a steady flow of traffic. Facebook’s algorithm change, which devastated organic reach, is the latest in a long history of reasons why many sites go from thriving to dying.
Case in point: Render Media went from being the “second fastest-growing media company in America” in 2016 to “shutting down and blaming Facebook” in 2018, according to the Wall Street Journal. The women’s how-to site LittleThings also recently shut down, citing as...

Financial technology (Fintech) and the internet have enabled the creation of online loan marketplaces. Marketplace lending is made possible by technology platforms that use scoring algorithms to determine the borrowers’ ability to repay.
Online loan platforms were first created by non-bank owners who act as brokers, collecting a fee to match borrowers with lenders and offer them multiple loan options to compare. They pose a real threat to the profitability of traditional lenders.

Without training in strategic thinking, will your team know how to retain customers to increase profitability and grow your business?...

Developers love change. Making something “new” and “better” excites them. They are really excited that WordPress (WP) as we know it is going away. But for small business owners, managers and personnel, change means lost productivity, expenses and a new learning curve. It will cost you time and/or money to make this transition. And it is claimed that it will eventually be mandatory. Hold on to your device because everything about creating content in WordPress is about to change — unless you opt out!

GrowMap.com is not the only place you can read what Gail Gardner writes. This page lists other blogs and sites...

Social Media Influencer Gail Gardner - Press for GrowMap.com Gail Gardner is the Social Media Marketing and Internet Marketing Strategist...

A quick scroll through your social media feeds, especially Facebook, will show the many different ways video marketing is being used. Videos can increase the likelihood of an offline purchase by as much as 64%, and one study showed that just over half of marketers believe videos have a higher return on investment than any other media.

Video Marketing Growth for 2018 According to YouAppi’s Second Annual CMO Mobile Marketing Guide Survey, 85% of Marketers Plan to Increase Investment in Video in 2018.

How To Make Money With Your Business Blog

Traditional crowdfunding was originally very different from raising money using other investment sources. It is important to clarify what kind of crowdfunding is being discussed because the term is being applied to diverse types of fundraising. Defining Crowdfunding for Small Business.